Craft, Inc.: Turn Your Creative Hobby into a Business
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Craft, Inc.: Turn Your Creative Hobby into a Business
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Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and namingthe company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters..../ Craft, Inc.: Turn Your Creative Hobby into a Business / BOOKS ON HOBBIESBOOKS ON HOBBIES
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Hip and helpful : Craft, Inc.: Turn Your Creative Hobby into a Business
Barbara Brabec had written books on the crafting biz that are, I feel, the standard for what one needs to know. However, I am quite captivated by Meg Ilasco's take on the topic because she thoroughly modernized it (e.g. how one can fully take advantage of the Internet to promote one's business). Her style is highly readable and approachable. I like how interviews are interspersed with practical information. The attractive overall design of the book is also a bonus to potential buyers because, obviously, we who engage in the craft biz are naturally tuned to aesthetics.
My only criticism is that the Your Business Mind chapter could be a bit more in-depth, but given that the publisher probably wants to keep the book at the manageable size that it is, this chapter is still a good starting point, and it's up to the crafter to get more info from, say, the SBA.
I had borrowed this book from the library, but after reading it, I will definitely be buying my own copy.
